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October 22, 2023
Prioritizing Performance and Functionality over Looks
Contents
In today's digital age, having a visually appealing website is important for businesses to attract and engage users. However, at BleedingTech, we believe that performance and functionality should be prioritised over how good a website looks. In this article, we will explain why we adopt this approach and the benefits it brings to your online presence.
When developing a website, our primary focus is on ensuring that users can interact with the site correctly and efficiently. No matter how visually stunning a website may be, if it fails to deliver a seamless user experience, it won't effectively serve its purpose. Websites with excessive 3D rendering, intricate visual effects, and numerous moving parts may look impressive, but they often result in slower loading times and increased computational requirements.
A website that takes a few seconds to load may not seem like a significant issue at first glance. However, consider the impact it can have on mobile users or those using older devices. Slow loading times frustrate users and increase the likelihood of them leaving your site before even exploring its offerings. Moreover, such websites require constant maintenance and are prone to bugs, which can further hamper the overall user experience.
At BleedingTech, we understand the importance of a fast-loading website that caters to all users, regardless of their device or connection speed. By prioritising performance, we ensure that your website delivers a smooth and efficient experience, resulting in improved user retention and conversion rates.
While an aesthetically pleasing user interface (UI) plays a crucial role in engaging visitors, it should not overshadow the essential aspects of a functional website. Imagine having a beautifully designed website with stunning visuals, yet your forms and buttons don't work properly, your analytics are unreliable, and your content loads slowly. In such cases, the chances of converting visitors into customers are significantly diminished.
A website that fails to provide functional elements undermines its potential to drive conversions and achieve your business goals. It's important to strike a balance between visual appeal and functionality. At BleedingTech, we ensure that your website not only looks great but also functions flawlessly. Our approach is centred around building a responsive design that prioritises usability, easy maintenance, and an exceptional user experience.
WordPress and other site builders often offer visually pleasing templates and themes, making them popular choices for businesses looking to establish their online presence quickly. However, these platforms come with their own set of challenges when it comes to performance and maintenance.
WordPress, in particular, can be outdated and resource-intensive. Many agencies resort to using third-party tools to enhance the platform's capabilities, which can further lead to issues with performance and maintenance. While the resulting websites may look appealing, they often sacrifice speed and efficiency.
At BleedingTech, we recognise the limitations of such platforms and strive to deliver custom-built websites that prioritise both form and function. By developing websites from scratch, we ensure optimal performance, streamlined maintenance, and a seamless user experience.
In today's competitive digital landscape, it is essential for businesses to have an online presence that goes beyond mere aesthetics. Prioritising performance and functionality over looks ensures that your website delivers a superior user experience, drives conversions, and achieves your business goals. At BleedingTech, we understand the importance of striking the right balance and are committed to building websites that are visually appealing, highly functional, and easy to maintain.
Get started by letting us know how we can help.