Introducing SEO Data in the Dashboard

A term that almost everyone has heard of is SEO. There are entire agencies built around this concept, selling expensive $1,000+ packages, so clearly, it’s extremely important. SEO stands for Search Engine Optimisation and is focused on optimising a site so that it ranks higher on search engines and gets more organic traffic. But it can be difficult to see how your website is performing, especially if you’re using a site builder or don’t have control over your website’s code.

We tackled this problem by simply adding SEO data to the dashboard, so our clients can easily see how their website is growing, what keywords they are ranking for, and what pages are being shown and interacted with. As you can imagine, this is a pretty powerful feature.

So where does the data come from? The two biggest search engines: Google and Bing. We connect to the data these search engines provide and present it to you in a meaningful way. Having two separate platforms also lets you compare performance.

Here’s what we currently show:

• Total impressions, clicks, and CTR (click-through rate)
• Impressions and clicks over time
• Pages, their average search position, impressions, clicks, and CT

Google SEO data

• Total impressions, clicks, and CTR (click-through rate)
• Impressions and clicks over time
• Search queries, their average search position, impressions, clicks, and CTR
• Pages, their average search position, impressions, clicks, and CTR

Bing SEO data (queries redacted for privacy)

The above data is from a client’s SEO dashboard. You can see that the SEO, specifically on Google, is fairly constant since the client is a local business, which limits the site’s reach. However, its CTR is really good considering they’re in the flooring business.

The reason for the significant differences in impressions between Google and Bing is simply due to sample size. Google has a 92.04% global market share, while Bing has a 6.79% global market share on desktop devices. So, Bing simply has fewer users, meaning all the metrics are going to be lower. The good thing about Bing is that it shows common keywords and search queries that you are ranking for, which can be used to optimise your SEO.

Internally, we have way more information than this. Google’s Search Console and Bing’s Webmaster Tools provide us with data about backlinks, performance, more keywords, etc. The problem is that these platforms don’t give us access to that data for external platforms.

So why is the SEO feature useful? For a couple of reasons:

Firstly, you want to be able to see how the demand for your site is increasing. While analytics give you a good understanding of how many people are coming to your site and interacting, knowing how many people are searching for your product or service can be extremely useful.

Secondly, dynamic content has long been a useful way to increase SEO. Having multiple pages that can rank for various topics is simply top-tier when it comes to organic growth. The SEO data we provide can be used to see how your articles or any dynamic content is performing.

Thirdly, more data means better decisions. The more data you have, the better decisions you can make with that data. We want to give our clients as many tools and as much information as possible so they can optimise their content, marketing campaigns, reach, and more.

This is just a small part of the BleedingTech experience. If you want an expertly crafted website with an agency that aims to help you grow your business, get in touch with us. It’ll be an amazing decision 😊